<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Kerygma Advisory]]></title><description><![CDATA[Kerygma Advisory]]></description><link>https://www.kerygmaadvisory.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 15 Apr 2026 10:47:25 GMT</lastBuildDate><atom:link href="https://www.kerygmaadvisory.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why Your Clients Can't Refer You Properly And What That's Actually Costing You]]></title><description><![CDATA[You have a client who believes in you completely. They have seen what you do up close. They have experienced the kind of shift that does not reverse, the moment a deeply held assumption gets examined and released, and everything downstream of it quietly changes. They respect you in the way that only comes from having been genuinely helped by someone who knew exactly what they were doing. And when a colleague mentions they are looking for a coach, your client thinks of you immediately. Without...]]></description><link>https://www.kerygmaadvisory.com/post/why-your-clients-can-t-refer-you-properly-and-what-that-s-actually-costing-you</link><guid isPermaLink="false">69b0cd2600ff578fc8eaa772</guid><pubDate>Wed, 11 Mar 2026 11:54:03 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e4be52_6af6715e91914d4db24cfa54b9fe0c4c~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Uriel Zurius</dc:creator></item><item><title><![CDATA[The Coaching Paradox: Why The Most Transformational Coaches Are Also The Most Forgettable]]></title><description><![CDATA[The best coach you have never heard of is probably better than the ones you have. That is not a provocative claim. It is a structural reality of how the coaching profession works, and understanding it might be the most important thing a serious coach can do for their career. Because somewhere right now, a coach is sitting across from a Fortune 500 executive and quietly dismantling a belief system that has limited that executive for twenty years. The conversation is precise. The insight is...]]></description><link>https://www.kerygmaadvisory.com/post/the-coaching-paradox-why-the-most-transformational-coaches-are-also-the-most-forgettable</link><guid isPermaLink="false">69b0a959a547e1dd3d7e25c7</guid><pubDate>Tue, 10 Mar 2026 23:55:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e4be52_66b2134b1b2f4c2a8d58a985e9c17529~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Uriel Zurius</dc:creator></item><item><title><![CDATA[The ROI of a Book: How a $20k Investment can Secure a $500k Commission.]]></title><description><![CDATA[A premium hardback book positioned on a luxury executive desk, representing a high-status authority asset for M&#38;A principals and business brokers.]]></description><link>https://www.kerygmaadvisory.com/post/the-roi-of-a-book-how-a-20k-investment-can-secure-a-500k-commission</link><guid isPermaLink="false">69a342454882ec6a3ac57cdf</guid><category><![CDATA[M&A Advisors]]></category><category><![CDATA[Executive Ghostwriting]]></category><category><![CDATA[CEO Branding]]></category><category><![CDATA[Legacy Architecture]]></category><category><![CDATA[Executive Storytelling]]></category><category><![CDATA[Founder Memoirs]]></category><category><![CDATA[Manuscript Architecture]]></category><category><![CDATA[Global Speaker Branding]]></category><category><![CDATA[High-Impact Manuscript Writing]]></category><category><![CDATA[Professional Services]]></category><pubDate>Sat, 28 Feb 2026 20:13:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e4be52_6e5c3d5eadae41638fa5dfbb5fa68ddd~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Uriel Zurius</dc:creator></item><item><title><![CDATA[Why M&#38;A Advisors Lose Listings to Author-Experts (And How to Fix It)]]></title><description><![CDATA[The M&#38;A industry has a dirty secret that nobody likes to talk about during partner meetings. You can have the best track record in the lower middle market, a flawless proprietary process, and a deep database of strategic buyers, yet you still lose the eight-figure listing to a competitor who is objectively less capable than you. It happens in what we call the beauty contest. You walk into the founders office, you present your deck, and you speak about EBITDA multiples and deal certainty. You...]]></description><link>https://www.kerygmaadvisory.com/post/why-m-a-advisors-lose-listings-to-author-experts-and-how-to-fix-it</link><guid isPermaLink="false">69a33d5368ed4778a4e9e7d7</guid><category><![CDATA[M&A Advisors]]></category><category><![CDATA[Executive Ghostwriting]]></category><category><![CDATA[Legacy Architecture]]></category><category><![CDATA[CEO Branding]]></category><category><![CDATA[Executive Storytelling]]></category><category><![CDATA[Manuscript Architecture]]></category><category><![CDATA[Publishing House]]></category><category><![CDATA[Professional Services]]></category><category><![CDATA[High-Impact Manuscript Writing]]></category><pubDate>Sat, 28 Feb 2026 19:22:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e4be52_54c0e9441b8e4d10850331f0a50a38ef~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Uriel Zurius</dc:creator></item><item><title><![CDATA[Don’t Write a Word Until You Have This: The Power of a Strategic Book Audit]]></title><description><![CDATA[The most expensive mistake a high-caliber leader can make is to sit down and just start writing a book. In the world of business, we would never launch a product without a market fit analysis. We would never build a skyscraper without a structural blueprint. We would never merge two companies without due diligence. Yet, when it comes to the most important personal asset a leader can own - their book - they often treat it like a creative hobby rather than a strategic project. This is why the...]]></description><link>https://www.kerygmaadvisory.com/post/don-t-write-a-word-until-you-have-this-the-power-of-a-strategic-book-audit</link><guid isPermaLink="false">69a260269d34acb7c435ae0e</guid><category><![CDATA[Manuscript Architecture]]></category><category><![CDATA[Global Speaker Branding]]></category><category><![CDATA[High-Impact Manuscript Writing]]></category><category><![CDATA[Professional Services]]></category><category><![CDATA[CEO Branding]]></category><category><![CDATA[Executive Storytelling]]></category><category><![CDATA[Founder Memoirs]]></category><category><![CDATA[Publishing House]]></category><category><![CDATA[Legacy Architecture]]></category><category><![CDATA[Executive Ghostwriting]]></category><pubDate>Sat, 28 Feb 2026 12:36:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e4be52_6397b1e4dc01410c9beb496cbe3cbeff~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Uriel Zurius</dc:creator></item><item><title><![CDATA[The Authority Gap: Why the World’s Best Ideas Stay Hidden and How High-Caliber Leaders Build a Lasting Legacy]]></title><description><![CDATA[Imagine a boardroom or a stage where your biggest competitor is being introduced. They are announced as the author of the definitive book on your industry. In that moment, regardless of your actual depth of knowledge, they own the authority in that room. You might be more qualified, but they are more visible. That is the Authority Gap. It is the distance between your actual expertise and how the market perceives your value. For many high-caliber leaders, this gap is the only thing standing...]]></description><link>https://www.kerygmaadvisory.com/post/the-authority-gap-why-the-world-s-best-ideas-stay-hidden-and-how-high-caliber-leaders-build-a-lasti</link><guid isPermaLink="false">69a1d8729d34acb7c434bafe</guid><category><![CDATA[Executive Ghostwriting]]></category><category><![CDATA[Legacy Architecture]]></category><category><![CDATA[CEO Branding]]></category><category><![CDATA[Executive Storytelling]]></category><category><![CDATA[Founder Memoirs]]></category><category><![CDATA[Manuscript Architecture]]></category><category><![CDATA[Publishing House]]></category><category><![CDATA[Professional Services]]></category><category><![CDATA[High-Impact Manuscript Writing]]></category><category><![CDATA[Global Speaker Branding]]></category><pubDate>Sat, 28 Feb 2026 01:06:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e4be52_d708fd6262b6411aae90ceaeb9533db4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Uriel Zurius</dc:creator></item></channel></rss>